mybody x
A content-rich Shopify storefront for at-home DNA, microbiome, nutrient, and blood-based health tests, with custom setup across products, pages, and store experience.
Store Type
Health Test DTC
Role
Technical Shopify Execution
Project snapshot
Store Type
Health Test DTC
Role
Technical Shopify Execution
Revenue
$300k+ / year
Scope
Catalog, pages, SEO, custom solutions
What I worked on
The work here was broad: product and collection setup, page building, custom storefront solutions, SEO structure, and technical support for a store with more operational and content complexity.
- Built and structured major parts of the Shopify storefront, including products, collections, landing pages, and conversion-focused sections.
- Created custom solutions to support a more complex catalog across DNA, microbiome, nutrient, and self-test products.
- Handled SEO-related structure, content hierarchy, and merchandising presentation to support discoverability and trust.
- Worked across both frontend execution and the practical setup needed to keep the store manageable as it grew.
Technical highlights
- Theme and content architecture for a product catalog that mixes education, trust, bundles, and direct response ecommerce.
- Information structure for multiple test categories, regional storefront needs, and a more content-heavy buying journey.
- Custom Shopify implementation to support clearer product comparison, landing-page flexibility, and reusable merchandising blocks.
- Technical cleanup across templates, store organization, and conversion points to make the storefront easier to scale.
Public storefront today
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If you need Shopify theme engineering, integrations, custom solutions, or help untangling technical store problems, I am available for direct freelance work.